While Pakistan’s burgeoning young population is often termed a “time bomb”, for social networking website Facebook the mammoth number suggests significant growth potential.
According to latests statistics, over six million Pakistanis use Facebook, putting the country on number 26 in the list of countries where Facebook users are based.
The figure, which social media researchers put at 6.08 million people, includes 4.14 million men and 1.94 million women.
Although that sounds like a lot of people, the figure is significantly less than half of the Pakistan population that has access to the internet. According Pakistan Telecommunication Authority, more than 20 million Pakistanis are online, which means that the number using Facebook is only 32.86% of the total online population.
While this is a significant indication of the potential that Facebook can still exploit in Pakistan, what is an even more important fact that comes out of the research is that the number of new users who signed in for a Facebook account increased by one million in the six months between August 2011 and January 2012.
The research shows that 5.19 million Pakistani Facebook users are over the age of 18 years. The appeal continues to be more for men, as 3.57 million of these users are men while 1.59 million are women.
The research shows that the greatest number of Facebook users (55.4%) is between the age of 18 and 24 years. The number of people in this age group who use the website is 3.03 million. The lowest number of users is, not surprisingly, in the age group of above 65 years which constitutes barely 1% of the total internet population.
Out of the users whose relationship status is single, 617,900 are women and 87,600 are men. More than 12,000 men are in a relationship compared to 71,680 women. The number for women is once again the highest, with over 95,720 married as compared to 15,120 men.
Among the users, 2.02 million people are college graduates, 1.46 million of whom are men while half a million are women.
Facebook, which was launched in 2004 but opened its doors to the public in 2006, has over 800 million active users worldwide.